About the campaign
For experts in fashion e-shops, we do not have to introduce the online store factcool.com separately. An online store with more than 1,000 different brands of clothing and footwear is launching its first campaign in the BALÍK PLUS network this summer.
What is the cooperation between factcool.com and BALÍK PLUS network about?
- Campaign Type: acquisition-brand campaign
- Scope: Slovakia, Czech, Hungary, Poland, Romania
- Products: DL Format Discount Coupon (Single side) and Coupon Catalog (Autumn 2020)
- Network distribution: 6 weeks
- Reach: 1,900,000 packages
- Audience: active online buyers – women and men aged 18 – 45 years
- Segmentation: Beauty and Lifestyle, Household, Family, Media and Hobby, Technology
Benefits expected from the campaign
- New customers acquisition
- Increase sales from online
- Strengthening knowledge of the brand and market position
- Increasing customer loyalty
- Campaign interactivity: Voucher code -10% for purchase at factcool.com with validity also for already discounted products