CricksyDog's offline acquisition campaign with international reach

The CricksyDog offline acquisition campaign took place in five European markets and demonstrated the power of coupons placed inside packages.

Client

Goal

Acquiring new customers.
Increasing sales from online channels.
Strengthening brand awareness and market position.
Boosting customer loyalty.

Products

Exclusive discount coupon in DL format - CSOMAG PLUSZ 2

Services

Inserting discount coupons

Year

2023 and 2024

About Client

CricksyDog was founded in January 2019 as a family-owned business with a clear vision: to improve the daily lives of dogs and their owners. The company offers premium quality food for both dogs and cats—for small and large four-legged friends alike.

Following great success in the Hungarian market, they decided to expand internationally in mid-2020. Their goal is clear: to help as many dogs as possible live a happy, healthy, and carefree life.

Start of the Collaboration

In September 2023, founder András Vargyas contacted CSOMAG PLUSZ s.r.o. Our shared journey began in Hungary, and the very first test campaign confirmed that coupon insertion could secure a stable place in the brand’s acquisition strategy.

About the Campaign

From November 2023 to May 2024, a multi-phase offline acquisition campaign was conducted for the CricksyDog brand. It involved placing discount coupons in packages from partner e-commerce stores. The campaign was first tested in the Hungarian market, where it yielded excellent results, and was subsequently expanded to four new countries: Slovakia, the Czech Republic, Romania, and Poland.

The campaign’s goal was to attract new customers and increase brand awareness for CricksyDog by introducing their premium dog food with an attractive, valuable coupon directly during the online ordering process.

The main tool used was a gift voucher with the following values:

5,000 Ft in Hungary
12.99 € in Slovakia
325 Kč in the Czech Republic
65 lei in Romania
55 zł in Poland

The coupons were targeted at women in specific segments, including fashion, beauty, lifestyle, and family, ensuring high relevance and effective reach. The offline acquisition successfully complemented digital channels, opening up new opportunities for growth in international markets.

The Campaign in Numbers

280k

paket

month

countries

18-54

women

Country	Coupons	Orders	Conversion	CAC (Ft)
Hungary	110,000	672	0.61–1.19%	3,208 Ft
Poland	30,000	61	0.20%	9,344 Ft
Romania	40,000	129	0.32%	5,581 Ft
Slovakia	30,000	59	0.20%	9,152 Ft
Czech Republic	50,000	113	0.23%	9,735 Ft

Significance of the campaign from an acquisition perspective

The campaign results show that even with a conversion performance ranging from 0.2% to 0.61%, a well-targeted offline strategy can deliver tangible business results. Across the five countries, more than 1,000 new orders were acquired. Hungary was the top-performing market, with a conversion rate of up to 1.19% during the January phase of the campaign.

Distribution within the domestic market proved most effective, where the Customer Acquisition Cost (CAC) dropped to as low as 1,676 Ft. In foreign markets, the CAC ranged from 9,100 to 9,700 Ft, which is a typical cost for an introductory acquisition campaign in a new region.

From a brand strategy perspective, this is a clear confirmation that the offline channel has its place as a starting point for the customer journey—with the potential to build trust, visibility, and sales.

Benefit for the CricksyDog Brand

Acquisition of 1,034 new orders (mostly from brand-new customers)
Validation of market potential in 4 new countries
Effective brand building through a trusted channel
A complementary acquisition channel to digital marketing
Data for future expansion and campaign optimization

Complex Marketing Strategy

Print-based acquisition was just one of the channels in CricksyDog’s broader strategy. Combined with email marketing, remarketing, and localized websites, it created a compact ecosystem for acquiring new customers.

Conclusion

Hungary is the domestic and best-performing market, where the brand has already established awareness. This is why the campaign was the most effective and yielded the lowest conversion costs.

Markets such as Poland, Slovakia, Romania, and the Czech Republic served as a testing ground for expansion. The results show that even without massive online campaigns, it is possible to acquire dozens to hundreds of customers through targeted offline outreach.