About client
Napraforgó Publishing House is a leading Hungarian publisher of children’s books aimed at parents of young children and schoolchildren. Their publications combine learning, playfulness, and creativity, helping to develop children’s vocabulary, imagination, and critical thinking.
One of their biggest marketing challenges was how to effectively reach parents and families outside of traditional bookstores and expensive digital channels.
Collaboration since 2021
The Napraforgó has been collaborating with CSOMAG PLUS since 2021. In a market where consumers have a wide choice of publications and distributors, campaign success is influenced by several factors—from the visual design of the flyer and the discount amount to the right combination of benefits.
Some campaigns were highly successful, while others provided valuable data for optimization. The one constant, however, is that offline coupon distribution allows the publisher to regularly reach new customers who would be very difficult to acquire through other channels.
Challenge
The children’s book market is extremely competitive. Digital channels, such as Google Ads or Facebook Ads, are becoming increasingly expensive, and their return on investment is declining.
Therefore, Napraforgó Publishing sought a solution that:
- provides an alternative acquisition channel with direct reach,
- ensures a higher return on marketing investments,
- is able to reach customers outside of their existing database,
- provides precisely measurable results for offline campaigns as well.
Solution
We jointly planned an offline coupon campaign as part of the CSP2 Summer 2025 initiative—we placed a seasonal DL card in the packages of online stores.
Campaign Parameters:
- Distribution: 40,000 units
- Target Audience: women, families, lifestyle, and hobby segments
- Offer: -50% discount on children’s books
- Format: seasonal DL card (shared coupon)
Why a shared coupon?
- It reduces distribution costs.
- It allows for precise targeting within the packages.
- The discount reaches the directly relevant target audience.
- It creates a personal touch and increases the likelihood of use.
- Its performance is measurable (codes, ROI, conversion).
The -50% discount was the publisher’s most aggressive offline offer—this step proved to be crucial in acquiring 180 new customers.
