Client´s campaign goal was to offer to completly new online customer a pleasure in the form of a Voucher 10 € for purchase at www.zoot.sk. As a communication tool was selected an exclusive coupon to present a spring season with trendy trench coats and slogan “Trench in which each woman gets compliments every day”. The campaign was target to e-shop support with a total duration of 2 months. The second goal was to extend the awareness of “Pleasure places” – currently 11 shops in Slovakia and allow customers to order goods Today, Try it the next day and Pay only for what the customer really wants.
For more inspiration the store brings extra its online blog www.stories.zoot.sk.