Stoklasa brings seasonal inspiration to creative people as well as creative ideas for the home. In order to stabilize the leading position in the Czech market and strengthen the STOKLASA brand awareness in the Hungarian, Slovak and Polish markets, the company enters the spring campaign with a -20% discount coupon for the entire range.
Through the CSOMAG PLUSZ network and partner e-shops in Hungary, Slovakia and Poland it actively reaches over 250,000 active online buyers. The Spring Offline Bonus Catalog, where a Stoklasa voucher is part of, brings a discount on the purchase of creative supplies, beads, textile haberdashery, home decor and other creative creation accessories in www.stoklasa.hu
Last year, Stoklasa implemented an autumn campaign via the CSOMAG PLUSZ network, offering space for the purchase of wonderful Christmas gifts. The spring campaign also wants to address future brides with lots of accessories and decorations not only in traditional white but also in mystical violet colors in different shades.
Thanks to the appropriate segmentation, the voucher addresses clients according to AGE and GENDER as well as the preference of the category FASHION or categories BEAUTY and LIFE STYLE, which is one of the strongest segments and with an interesting return on investment in this period.
The print form of acquisition activity is only one of the channels of the overall marketing strategy of Stoklasa, which will contribute to the acquisition of new customers and strengthen the strategic market position not only in the Czech Republic, but also in Slovakia, Hungary and Poland.