About the campaign
Through the BALÍK PLUS network and partner e-shops in Slovakia, Poland and Hungary it actively reaches over 250,000 active online buyers. The Spring Offline Bonus Catalog, whose Stoklasa voucher is part of, brings a discount on the purchase of creative supplies, beads, textile haberdashery, home decor and other creative creation accessories in www.stoklasa-sk.sk
Last year, Stoklasa implemented an autumn campaign via the BALÍK PLUS network, offering space for the purchase of wonderful Christmas gifts. The spring campaign also wants to address future brides with lots of accessories and decorations not only in traditional white but also in mystical violet colors in different shades.
Thanks to the appropriate segmentation, the voucher addresses clients according to AGE and GENDER as well as the preference of the category FASHION or categories BEAUTY and LIFE STYLE, which is one of the strongest segments and with an interesting return on investment in this period.
The print form of acquisition activity is only one of the channels of the overall marketing strategy of Stoklasa, which will contribute to the acquisition of new customers and strengthen the strategic market position not only in the Czech Republic, but also in Slovakia, Hungary and Poland.