Options of chosing target groups

1.By placing your advertising attachments in packages of the CSOMAG PLUSZ network, we offer very precisely targeted communication to your target group based on several criteria. Selection can be implemented according to the type of potential customers (for example, women aged 45 years), by product groups (e.g. beauty and lifestyle), or the online shop where you want to insert (e.g. notino.hu).

Segmentation by Shopper Characteristics

1. AGE

  • 1. As an online shopper
  • Younger than 30 years
  • 30-45 years
  • 45 years and older

2. GENDER

  • 1. As an online shopper
  • Male
  • Female

PRODUCT
FEATURES

3.

  • 1. As an online shopper
  • Branded products
  • Luxury products

SHOPPING
AREA

4.

  • 1. As an online shopper
  • From Budapest

 

Segmentation by Product Affinity

1. LIFESTYLE

  • 1. FASHION
  • Women’s clothing
  • Men’s clothing
  • Shoes
  • Watches and jewelry
  • Fashion accessories
  • 1. BEAUTY AND LIFESTYLE
  • Beauty and cosmetics
  • Health and wellness
  • Sport and leisure
  • Food and beverage
  • Traveling and tickets
  • 1. HOUSE AND GARDEN
  • Home appliances
  • Furniture and living
  • Drugstore goods
  • Garden
  • DIY
  • 1. FAMILY
  • Babies
  • Toys
  • Children’s clothing
  • Children goods

2. HOBBY

  • 1. MEDIA
  • Books
  • Movies and music
  • Computer and video games
  • 1. HOBBY
  • Animal world
  • Gifts
  • Other hobby
  • 1. COLLECTING
  • Coins and stamps
  • Model construction
  • Antiques and art

3. TECHNOLOGY

  • 1. TECHNOLOGY
  • TV, audio and electronics
  • Computers and software
  • Mobile phones and GPS
  • Cameras and camcorders
  • 1. AUTO-MOTO
  • Tires
  • Auto-Moto accessories

4. BUSINESS

  • 1. BUSINESS
  • Promotional items
  • Office supplies
  • Gastro
  • B2B

 

Segmentation by Shipping Partners

Within the “CSOMAG PLUSZ extra” product we even offer an insertion only in packages of specific partners.

Recent Posts

The factcool.com e-shop campaign will reach up to 1.9 mil. online shoppers

For experts in fashion e-shops, we do not have to introduce the online store factcool.com separately. An online store with more than 1,000 different brands of clothing and footwear is launching its first campaign in the CSOMAG PLUSZ network this summer.

What is the cooperation between factcool.com  and CSOMAG PLUSZ network about?

  • Campaign Type: acquisition-brand campaign
  • Scope: Slovakia, Czech, Hungary, Poland, Romania
  • Products: DL Format Discount Coupon (Single side) and Coupon Catalog (Autumn 2020)
  • Network distribution: 6 weeks
  • Reach: 1,900,000 packages
  • Audience: active online buyers – women and men aged 18 – 45 years
  • Segmentation: Beauty and Lifestyle, Household, Family, Media and Hobby, Technology

 

Benefits expected from the campaign

  • New customers acquisition
  • Increase sales from online
  • Strengthening knowledge of the brand and market position
  • Increasing customer loyalty
  • Campaign interactivity: Voucher code -10% for purchase at factcool.com with validity also for already discounted products

Voucher factcool.com

 

Don’t you really know factcool.com?

Factcool.com has been operating in the E-commerce Fashion segment since 2015 and is constantly developing and expanding its operations across Europe. In 18 countries, it offers its clients more than 70,000 pieces of sports and trendy clothing and footwear from various global and local brands. The e-shop is known in Hungary as hu.factcool.com.

online store factcool.com

Benefit factcool.com for customers

  • a wide range of more than 1.000 proven brands such as TRENDYOL, PIERRE CARDIN, LEE COOPER, EVERLAST, DENIM and many others
  • exclusive premium brands EMPORIO ARMANI, CALVIN KLEIN, DIESEL, GANT, GUESS, HUGO BOSS, LACOSTE, TOMMY JEANS
  • first purchase discount, free shipping promotions or special discount coupons
  • guarantee of 100% quality and originality of goods
  • return of goods up to 14 days without giving a reason
  • B2B cooperation with an individual approach

Factcool.com is a universally focused fashion store with clothes, shoes and fashion accessories for women, men, and children. In addition to the “classic” product presentation, it also adapts its product range to customers according to the type of popular sport, such as: Running, Football, Fitness, Tennis, Golf, Cycling, Boxing, Water Sports or Outdoor, where they can find clothes, shoes and necessary accessories for the sport in one place.

 

How did it all start?

“Factcool is not in one place. Factcool seeks opportunities and acts immediately. ”*

We dared to quote factcool.com website presentation as a strong motivation to find out an idea to spread existing marketing channels portfolio and implemented CSOMAG PLUSZ cooperation in.

After the summer campaign, we follow-up with Voucher code communication campaign in the Coupon Catalog – Autumn 2020. We believe that expectations will be met, and our cooperation will continue in all available markets.

We keep our fingers crossed!


* source: https://hu.factcool.com/information/about_us

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