Options of chosing target groups

1.By placing your advertising attachments in packages of the CSOMAG PLUSZ network, we offer very precisely targeted communication to your target group based on several criteria. Selection can be implemented according to the type of potential customers (for example, women aged 45 years), by product groups (e.g. beauty and lifestyle), or the online shop where you want to insert (e.g. notino.hu).

Segmentation by Shopper Characteristics

1. AGE

  • 1. As an online shopper
  • Younger than 30 years
  • 30-45 years
  • 45 years and older

2. GENDER

  • 1. As an online shopper
  • Male
  • Female

PRODUCT
FEATURES

3.

  • 1. As an online shopper
  • Branded products
  • Luxury products

SHOPPING
AREA

4.

  • 1. As an online shopper
  • From Budapest

 

Segmentation by Product Affinity

1. LIFESTYLE

  • 1. FASHION
  • Women’s clothing
  • Men’s clothing
  • Shoes
  • Watches and jewelry
  • Fashion accessories
  • 1. BEAUTY AND LIFESTYLE
  • Beauty and cosmetics
  • Health and wellness
  • Sport and leisure
  • Food and beverage
  • Traveling and tickets
  • 1. HOUSE AND GARDEN
  • Home appliances
  • Furniture and living
  • Drugstore goods
  • Garden
  • DIY
  • 1. FAMILY
  • Babies
  • Toys
  • Children’s clothing
  • Children goods

2. HOBBY

  • 1. MEDIA
  • Books
  • Movies and music
  • Computer and video games
  • 1. HOBBY
  • Animal world
  • Gifts
  • Other hobby
  • 1. COLLECTING
  • Coins and stamps
  • Model construction
  • Antiques and art

3. TECHNOLOGY

  • 1. TECHNOLOGY
  • TV, audio and electronics
  • Computers and software
  • Mobile phones and GPS
  • Cameras and camcorders
  • 1. AUTO-MOTO
  • Tires
  • Auto-Moto accessories

4. BUSINESS

  • 1. BUSINESS
  • Promotional items
  • Office supplies
  • Gastro
  • B2B

 

Segmentation by Shipping Partners

Within the “CSOMAG PLUSZ extra” product we even offer an insertion only in packages of specific partners.

Recent Posts

Warderobe change with the UrbanStore Voucher

UrbanStore – the best brands in one place! See how trendy e-shop full of lifestyle and sportswear and shoes www.urbanstore.sk; www.urbanstore.cz reach new customers and power the brand in the Slovak and Czech markets.

Seasonal change of wardrobes is the theme that UrbanStore uses the 2018 Autumn campaign to attract new customers, build brand awareness and consolidate the UrbanStore brand position among fashionable e-shops. An exclusive voucher has been included.

Through the BALÍK PLUS network, to more than 1,500 partner e-shops on the Czech and Slovak markets, we address active online buyers. Up to 80,000 packages have an exclusive discount coupon for a convenient online purchase with a discount of 4 € for a complete offer of the e-shop range.

The timing of campaign launch and insert vouchers in the packages was chosen at the time of seasonal change of wardrobes, when summer dresses replaced autumn-winter clothes and shoes. In the time of the “big shopping” in fashion, apparel, footwear or accessories. The validity of the coupon – until the end of the year – provides space for the discount to buy Christmas gifts and already affects the decision making of the client when choosing an e-shop in which to buy.

The right segmentation voucher is targeting clients by AGE and GENDER as well as FASHION and BEAUTY categories, which are among the strongest segments and an interesting return on investment during this period.

The chosen print form of acquisition activity is just one of the channels of the overall marketing strategy of UrbanStore, which will help to attract new customers and make effective and long-term cooperation with us.

Urbanstore_sk_700x

Urbanstore_cz_700x

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